TORONTO, January 30, 2023 – With focus shifting to North America after an exciting 2022 FIFA World Cup, former professional footballer, and voice of both the Toronto Football Club and the Canadian Men’s National Team, Steven Caldwell, joins the production team of THE BEAUTIFUL GAME. Caldwell will appear as both a producer and on-air subject matter expert. .
“I’ve witnessed the explosion of soccer in North America over the past several years”, said Caldwell. “It’s only going to get bigger as we march towards 2026, and I look forward to bringing some additional insight to THE BEAUTIFUL GAME production that will tell the story of soccer in North America in an exciting and engaging way”.
THE BEAUTIFUL GAME is the latest production from S-Media Inc., with filming having started in Qatar this past November. Each episode will follow an ongoing theme that explores why North America continues to underperform on the world stage while other countries – where soccer is engrained in the fabric of the culture – flourish. Showcasing a range of players, from amateurs to international superstars, episodes will delve into accessibility, culture, diversity, equality, and performance. THE BEAUTIFUL GAME asks, “is 2026 the year for North America? Will a North American team step up and go toe-to-toe with more established teams for the most coveted trophy in sports on home soil?”
Judah Hernandez, former professional footballer turned filmmaker from Trinidad and Tobago, will direct and host the twelve-part series about how the sport mirrors our global cultural melting pot and unites these cultures through a love of the game. Hernandez added, “We are thrilled to have Steven on board. There are only a handful of people in North America that have the knowledge and insight that Steven does, and his expertise will elevate our production to a new level”.
The Beautiful Game is proudly supported by The Bank of Hope. It is the latest production from S-Media with Executive Producer Mark Kristofic, Director and Host Judah Hernandez, and producer Steven Caldwell. THE BEAUTIFUL GAME has signed a deal with Serendipity Media Ltd. to distribute and market the production.
View THE BEAUTIFUL GAME trailer and download the synopsis and episode list here.
For more information, please contact:
Brittany Allardyce
Serendipity Media Ltd.
pr@serendipitymedia.ca